"Room with a View" was a retrospective exhibition of the work of Studio Bertjan Pot during ‘Inside Design Amsterdam’ by ELLE Decoration in "De Witte Kaap" at IJburg.
Compliments to ELLE for making a clever combination of vacant apartments and Design presentations. Or was it the nice weather that turned 'VINEX-island IJburg into a really nice place for a walk or bike-ride from one presentation to another, showing IJburg at its’ best.
We were lucky to get 180m2 of casco apartment to our disposal at ‘De Witte Kaap’, a building of Claus en Kaan architects. The building’s crisp white and sturdy appearance really stands out in between the blocks of single-family houses surrounding it. Once inside and overwhelmed by the view it is hard to believe that the apartment is not occupied and enjoyed yet.
A product can be part of many different worlds. It can be part of a producers’ collection, a shop’s merchandise bought by a customer to be enjoyed at home or at work or for instance be included in the story of an exhibition at a museum. We adopted all our products back into our’s and showed them as a group of products all originated at the same place, our studio. That included products from manufacturers produced in large numbers, goods from the studio made in limited numbers and things that perhaps will always remain sketches. Despite our new website, it had been a long time since we saw them together like this.
IJburg and the making of this fine exhibition have given us new energy.