More selected projects


"Room with a View" was a retrospective exhibition of the work of Studio Bertjan Pot during ‘Inside Design Amsterdam’ by ELLE Decoration in "De Witte Kaap" at IJburg.

Compliments to ELLE for making a clever combination of vacant apartments and Design presentations. Or was it the nice weather that turned 'VINEX-island IJburg into a really nice place for a walk or bike-ride from one presentation to another, showing IJburg at its’ best.

We were lucky to get 180m2 of casco apartment to our disposal at ‘De Witte Kaap’, a building of Claus en Kaan architects. The building’s crisp white and sturdy appearance really stands out in between the blocks of single-family houses surrounding it. Once inside and overwhelmed by the view it is hard to believe that the apartment is not occupied and enjoyed yet.

A product can be part of many different worlds. It can be part of a producers’ collection, a shop’s merchandise bought by a customer to be enjoyed at home or at work or for instance be included in the story of an exhibition at a museum. We adopted all our products back into our’s and showed them as a group of products all originated at the same place, our studio. That included products from manufacturers produced in large numbers, goods from the studio made ​​in limited numbers and things that perhaps will always remain sketches. Despite our new website, it had been a long time since we saw them together like this.

IJburg and the making of this fine exhibition have given us new energy.